LinkedIn is made for business. That is the one advantage it has over more flashy and trendy social media outlets. Because it is made for business, this social media outlet becomes a great source for better-qualified clients.
A better class of clients is a boon to almost any estate agent. When you use this option, you can build a better reputation for yourself and your agency. This means that more people can be drawn to your profile and ask you to help them find a new home or office space.
The way to get started is by building a great LinkedIn profile. One that resonates with your target audience. If you want more great ideas on how to use LinkedIn for your estate business, just keep reading.
There are more than 5 great ways to use this social media outlet to get more and better clients. These five are just the tip of the iceberg and are meant to get you started on the right path to using LinkedIn successfully.
Life happens and good school friends tend to drift apart. One way to build your real estate business is by using LinkedIn to find old friends, etc.
There are numerous ways to search for these old acquaintances on this social media outlet. You just need to pick the ones that will get you in touch with the best of the lot.
Just be careful as some of those friends may be suspicious as to why you contacted them. There is a fine line you have to walk to make this work right.
Instead of looking for old classmates, etc., you can use your LinkedIn account to connect with other estate agents. Building up a firm connection with different agents helps you get referrals, new contacts as well as sales through other agents.
You never know when they have a buyer that wants the house you are listing. Or when you have a client that likes a house that you do not list. Connecting with other agents makes selling a lot easier.
The way to get started on this option is to use the LinkedIn recommendations the outlet sends to its members.
This is always a top way to meet new clients. It is hard to say who in each group is looking for a new house or an estate agent to work with. Joining a group expands your opportunities to find new clients.
Also, even if you recommend a top letting agent to someone, they should remember that referral and come back to you when they need a house. Or they may refer someone else to you.
Being part of a group provides endless ways for you to broaden your reach and find those clients that are ready to buy or sell.
The way to attract people to your profile and become a new client is by writing great content. While SEO strategies change, nothing beats top content.
Content is still king in the SEO world and if you can provide serious advice on looking for a home, what to watch out for, and other topics. Others will read that content and begin to trust you.
Then they will talk to you about helping them find or sell a home. Building your business means putting yourself out there. That is what you want to do when you are using LinkedIn as a way to draw better clients to your services.
There is the old business adage that says, you have to spend money to make money. That is true when you use LinkedIn to reach new clients.
Buying ads gets your face in front of other members. As do sponsored posts. They will see your content, see your photo and make their decision. If they do not engage you, at least they know your name. That is half the battle.
Those sponsored posts will get that great content out there. Those that read it will see you know what you are talking about and hopefully, look you up.
This is one of the most important features of your LinkedIn account. Without great content, you are not going to attract anyone to your services. It is important to take the time to learn how to do this important step right.
Here are a few tips to guide you:
Not only write about the house, its history, design and so on but show great photos. If you are not a great photographer, hire someone who is and knows how to frame those homes in the best possible way.
Solid content about the home and great photos will attract a lot of attention.
You can limit your tips to the interior or the exterior if you want. Or you can give tips for both aspects of house design. Either way, you can draw attention to your services by showcasing your knowledge.
These pieces of news will be very helpful especially when they deal with the new construction in neighbourhoods. Talking about current diversions will help your visitors see you have their best interests in mind.
Not everyone knows how to sell their home properly. Your content can provide top-notch advice to make sure your visitors know what to do when they decide to sell.
When you are looking to buy or sell a home, give our estate agency a call. We have been in the business for over 10 years and have solid buying and selling experience.
It is not always easy to find the right home, so contact us today. Our professional agents will be happy to guide you through the buying or selling process.
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