Not everyone is good at relationships. However, if you want to get to the top of the estate industry, you need to work on your people skills. Having great relationships with your clients is essential, not only for a good and smooth sale but for future referrals as well.
If you are not good at working with people, then it is a good idea to take some classes to work on this weakness. After all, the estate business is a people business.
How you treat your current clients will be spread to other potential clients, and that word of mouth advertising will influence your success or failure in this industry.
There are five good tips that will help you build a strong relationship with your clients. These tips go beyond taking an interpersonal class on how to talk to other people.
No matter what anyone else says, if you lie to your clients, you can forget about keeping them as clients or having them refer their friends to you.
Remain honest at all times. Your clients will respect you for this and appreciate the fact you are not trying to hide anything or pull a fast one on them.
Laws change, as do the methods on how to sell to people. Not every generation responds to the same selling points. Upgrading your education helps you communicate legal changes to your clients, as well as other changes that may occur in the estate industry.
Being ‘up to speed’ is a great way to build a good relationship, as your clients can see that you know what you are talking about and that you work hard to stay current in your field.
Building a strong relationship with anyone, including clients, requires constant communication. Keep your clients posted on what you are doing and keep them informed of any changes in their selling or buying situation.
Constant contact, even when there are no developments, will reflect well on you.
Most people do not know how the estate industry works. They just think you hire an agent, and miraculously their house is sold. Your clients need to be informed of how things work in the industry.
Create a blog that posts insights into the estate world, what trends are taking place, or provides tips to sell homes, and so on. These resources will show your clients what is involved in your selling their home, and they should respect your more.
When the house is sold, or your clients buy a house, make sure to show gratitude for their selecting you. There are different ways you can show your thanks, and pick one that fits your personality.
Making your clients a priority is one way to get the edge in this competitive business. One small effort can pay off in big ways.
There are a lot of ideas out there that can help you impress your clients. Some are small gestures, and others are a little bit more involved. Every little bit helps.
Each idea has some dependence on clauses attached to them.
If your clients are moving from one city to the next, offer to show them around. If it is their first time, they would appreciate the tour and learning little secrets about how to live in the new city.
Don’t try to be someone or something you are not. This goes back to the honesty is the best policy tip in the previous section. Being yourself shows that you are being honest with them, and they can learn to trust you easier.
This is a very small gesture, but it comes with big rewards at times. Ask about their day and keep the focus on them, not yourself.
There are different little things you can do to impress your clients. One is to send over dinner or lunch on moving day. This takes a worry off their shoulders. Or hire someone to clean their house for them as they pack and move.
Or you can send a housewarming gift once they have moved into their new home. Another thought would be to send them a gift basket of practical items that they can use.
Finally, but not the end of ideas, remember their big days. A birthday or anniversary card, a gift for a child’s first day at their new school, and other small gestures go a long way in building a strong relationship with your clients.
One of the most important things you can do for your client is to accommodate their schedule. This is not like the old days of the 20th century when everyone had more time.
People are busy these days, and making time to meet them when their schedule allows is a big effort and makes a big impression on your clients. Another customer service tip would be to become a go-between for your client.
If they are in need of other services, chances are they will ask you where they can find good people to handle the tasks they have in mind. When they do, you can connect them to people you know and trust.
As long as those people do top-quality work. If they don’t, this may backfire on you.
Maintaining a very good relationship with your clients is essential in the estate world. When you need help in this area, give our company a call. We have over 10 years of training our estate agents on how to maintain a good relationship with their clients.
It is why our company is a success today. We learned long ago how to treat people, and it has paid off more times than not.
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