It is all about convenience. The modern technological world has found a way to make everything easier for people. This includes the estate agent’s industry. Different apps and social media outlets help agents reach their clients or potential customers where they are at.
It is said that Whatsapp is going to revolutionize how estate agents do their business. This may be possible as SMS Speedway has now integrated Whatsapp into its system.
This is seen as a good move for if Whatsapp has a problem, there are other channels those same messages can be routed to reach an agent’s customers. That is a smart tool to use when you are making time-sensitive deals.
There are many ways you can use Whatsapp to send your message to clients and prospective clients. The first option is the most obvious one. You can use instant messaging to contact your clients and schedule meetings, open houses, and so on.
But there are other ways you can use Whatsapp to get your message to your prospective buyers and sellers. Here are just a few:
This option will help drive prospective buyers to your listings. This is a good way to target those people who are interested in upgrading their home situation. Since they are interested already, it is easier to talk to them about the homes you have listed for sale.
In the old days of real estate, Saturdays and Sundays were open house days. This limited the use of an open house marketing option to only 2 days of the week.
With Whatsapp, you can hold a virtual open house every day. Just post a short video, or a slideshow of the home, and let people view it at any time. Plus, your prospective buyers do not have to get dressed up and leave their homes to watch those videos or slideshows.
This is effective after you know the budget of the client and the type of home they are looking for. Instead of taking the time to meet with them and show them different houses, you send them the URL and they can view the home at their leisure.
Then after they pick one or two they are interested in, you can drive or meet them at those homes and show them the interior. This step saves everyone’s time.
The estate agent can send out a timetable of available time slots when they are free to show different houses. The client can select the best time slot that fits their schedule.
The only drawback to this is that Whatsapp cannot do anything about no-shows. Your time may still be wasted by those people who do not let you know they are not coming to the appointment.
Make sure to send out a confirmation text and wait for a positive answer. If you do not get one, then schedule someone else for that time slot.
This app is supposed to have end-to-end encryption making it very secure to send real estate documents to buyers and sellers. This option also saves both you and the client time and a lot of effort.
Making real estate convenient is one way to get better sales.
People do tend to forget certain obligations. Real life has a way of overloading what people have to think about and some responsibilities get pushed out of the way.
The estate agent can use Whatsapp as a payment reminder. It helps when people are so busy that they forget those little details.
Whatsapp has what is called Whatsapp Business. This social media option is designed for people like real estate agents. They are technically a small business and that is who this option is designed for.
Whatsapp Business works just like the regular personal version except you get more features to use. For example:
Just add pertinent information like contact numbers, open hours, Facebook or other social media pages, and so on. Any information that your clients or potential clients will find useful.
This feature is more for you as you can check contact data. It records how many messages have been sent, responded to, or read. It may help you catch those messages you may have missed during a busy day.
This feature helps you when you are extremely busy and cannot get back to the sender right away. You can program responses and have them automatically sent out. This will help you manage your contacts better.
This is not limited to documents. You can send catalogues if you have one or photos, videos, and so on to key customers. Or you can send audio messages to make sure your customers know you have received their inquiries and are looking into them.
One feature of Whatsapp Business is that you can get creative on your Whatsapp page. You can add company logos, slogans, and just about anything reasonable to help people remember you and your agency.
There are more features that make looking into using Whatsapp Business for your real estate business.
Modern technology is not something to be afraid of. It should be embraced and used to its fullest potential. We at Real Estate Experts understand how to use Whatsapp and other modern technologies.
We can help you be better agents and gain more sales through this new medium. Give us a call today to see how we can help you. With our over 10 years of estate business, we know how to make sales. Join our team to become an estate agent.
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