Go where the clients are; that is going to be one of the best tips you can get when it comes to Instagram marketing. More and more people are flocking to this social media outlet to see what is available in the real estate market.
They get to see great videos and photos of top houses and decisions on which estate agent to use on the quality of the estate agent’s Instagram page. It makes a lot of sense to use this social media outlet as you can reach more clients here than through traditional methods or advertising.
Reaching the people is why you need to improve your Instagram presence.
Like any era in life, the old ways give way to new ideas and methods. Stuffing mailboxes with fliers, putting brochures on windscreens, or putting an ad on a bus are old-fashioned and not reaching people anymore.
The general public has moved on, and you need to move on with them. Instagram is one key social media outlet you should make an effort to use. It is a great way to display top-quality photos or videos of the homes you want to sell.
Not only can you present those homes in a better light, but you can also use keywords and tags to garner more interest and more views. While the traditional ways have their benefits, they are not going to make as big of an impact as social media marketing can make.
Nor can it reach as many people as a good Instagram account can. It is easier to use as you get instant access over waiting for days for those brochures and fliers to be printed up in the way you want them to look.
One of the best features of using Instagram is that you can set up how you want your account pages to look. There is no more waiting for samples from the traditional printers and then spending hours proofreading, making sure there are no mistakes and so on.
With an Instagram account, you can do everything with the touch of a few buttons and a few clicks. Plus, you will have access to different tools to make sure those images and videos look great.
This is not to mention that you have spelling and grammar tools to make sure all the words are perfectly spelt and used properly in a sentence. It is a lot easier to use this social media outlet when you want to sell real estate.
The more creative you get, without going too far, helps you get more views as well as more clients.
This is all going to be about how you design your account and what photos you use. If you are going to use very bad, unprofessional pictures of yourself, then you can forget being a success on Instagram.
The first step in this process is to make sure you use a very good photo of yourself. The better looking you are, the better chances you will get more clients to work with.
Then, write a compelling bio. One that is true but that will catch the attention of your page’s visitors. The photo and your bio are your first impression, so make them good, interesting, and not over embellishing.
The third step will be to create a great page look. Choose the perfect colours that will appeal to your page’s visitors. Those colours may not appeal to you, but that is all right. The colours need to attract prospective clients.
Finally, create great content to go with the top-quality and very clear photos or videos you upload. These items go hand in hand when you want to be a success on Instagram.
The first thing to realize is that you do not need Instagram. It is a great tool, but it is not the only tool you can use to attract new clients to your estate agency business. Once you learn that, you can use this social media outlet to its fullest potential.
The other options you have would be Facebook, direct e-mail, upgrading your company’s website, and more. But with that said, Instagram is an excellent choice for any estate agency.
The reason that you should use this social media outlet is that it is made for photos and videos. It has the technology to help you present your listed homes in the best light possible.
It is also easier for you to build your brand, which goes a long way in attracting new clients to your business.
Instagram is a visually-based social media outlet. People are coming there to see photos and videos, but not a lot of content. Your first post should not be boring, nor should it say a lot.
The images you use should do most of the talking for you. There will be time later on to provide more content, but for now, use some of the best images or videos you have.
Then frame them in such a way that they make that home sparkle and shine. Also, use those photos in such a way they convey a great message. You can show the ocean or other views that tell your prospective clients that this home is perfect for relaxation.
It takes a lot of thought to get that first post out but make sure it is consistent with your profile and reputation.
When you want to sell your home on Instagram, call our office today. We have over 10 years of using social media to sell homes for a myriad of clients. We know what it takes to get the right images, so your home looks great.
Give us a call today and see what our agency can do for you in selling your homes through Instagram. We know what it takes to get the job done right.
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