5 Estate Agent Lead Gen-Marketing Ideas

It is a tough business, everyone may think that being an estate agent is a luxurious lifestyle. However, those ideas are far from the truth. It takes a lot of hard work to be an estate agent and it is not always easy to find the right clients.

To do that, the agent must think of new ways to market themselves and the properties they list. In this highly competitive field, even marketing ideas are hard to come by. Everyone else is doing the exact same things.

However, the following ideas should help give you an edge over your competition and start bringing in new clients that are both ready to sell and ready to buy.

Estate Agent Marketing Ideas

Since the world is changing from in-person contact to over the computer screen, etc., contact estate agents need to think of new ways to reach potential clients.

One way would be for the estate agent to think about where the people are looking for leads to homes and to estate agents. They do not look in the Times that much or other traditional newspapers.

Nor do they look at the telly to get their leads. The majority of people looking to buy or sell their homes are looking at their cell phones. Or they are looking at their tablet screen, computer screen or even laptops.

For agents, their marketing ideas need to meet the people where they are at. This means they have to be ready and willing to move from traditional marketing options to technological or digital marketing options.

While the two have similar principles, attracting people to your new website takes a new level of skills you may not have. This means you may have to hire an SEO marketing expert to help you reach the people you want to work with.

This new way of marketing takes some work as the strategies will be different but the results should be the same. Done right, you should have more potential clients contacting you.

Marketing Strategies For Estate Agents

One good strategy will be to create a blog or a website. This is easily done if you know what you are doing. If you never had a blog or a website before, then hire one of the many professional SEO companies to help you get started.

This is just the first step in new marketing strategies for modern estate agents. Your target audience can sign up with you if they cannot find you. To be found, you need to be online where your target audience spends a lot of their time.

The second step is to add a blog to your website. This is the risk you need to take. The reason why you start a blog is that you need to build trust between you and your target audience.

Also, you need to build confidence in them so that they know you know what you are talking about. When it comes to real estate, an estate agent who doesn’t know the housing or rental market is going to be ignored by their target audience and other website visitors.

This means you need to write great content to catch their eye and hold your target audience’s attention. This is not teaching old dogs new tricks but moving the old tricks to a new format.

When your target audience has confidence in you and your content, you should start to see an upswing in business.

Real Estate Marketing Ideas 2022

Use Videos

This is a great marketing tool as words do not do great homes justice. Your target audience needs to see what you are selling and top-quality videos put your best homes in the perfect light.

Almost 90% of marketers say their videos generated a lot more leads. It worked for them, it can work for you. Placing these videos on your website, Facebook page, or YouTube is a great way to generate leads.

Stay Up-To-Date

Old blog content is not going to cut it anymore. You need to keep your blog content current, fresh and interesting. There are lots of options to do this task.

Create a FAQ page, do a how-to-buy guide, what to expect when you buy or sell a home series and more. There are tons of ways to create trust and confidence in your target audience.

Create Downloadable Resources

When it comes to buying and selling, how-to guides are perfect for this. Helping your target audience solve problems is another good downloadable resource you can create.

Create A Mailing List

Get as many e-mail addresses as possible and start sending out a monthly newsletter. These newsletters will keep your name in front of your target audience.

They may not contact you right away but later on, if you keep doing it, you may be their first choice when they are ready to sell or buy. Keep the content as interesting as your blog.

Use Social Media

Facebook, Twitter, LinkedIn and other social media outlets is a perfect way to connect with your target audience and let them see you as human.

Luxury Real Estate Marketing Ideas

Build A Profile On The Right Move Website- With 130 million views per month, you cannot afford not to do this.
Build A Referral System- Reward past clients with incentives to motivate them to recommend your services to their friends.
Partner With A Luxury Or High-End Local Business- This is extra advertising that helps put your name in front of those potential clients who want luxury homes.
Participate In Local Charities & Other Events- Rich people like to be involved with charities. Being a part of your community through involvement tells a lot about you and your business to your target audience. It is all good.

Some Final Words

To be a success in the estate agency industry, you have to move with the times. Upgrade your marketing strategies to meet your target audience where they are. TRPE has over 10 years of estate agency experience.

We help our agents keep up with this ever-changing world, and we can help you do it as well. Give us a call today to find out how.

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5 Estate Agent Lead Gen-Marketing Ideas