London
London
Dubai
currency
GBP
AED
EUR
USD
sqf
sqf
SQM

  • How To Market Your Property Portfolio On Linkedin

Property Type
  • All
  • Apartment
  • Commercial
  • House
  • Penthouse
Bedrooms
  • All
  • Studio
  • 1 Bedroom
  • 2 Bedrooms
  • 3 Bedrooms
  • 4 Bedrooms
  • 5+ Bedrooms
Price Range
Minimum:
GBP
  • 400 K
  • 500 K
  • 600 K
  • 700 K
  • 800 K
  • 900 K
  • 1 M
  • 1.5 M
  • 2 M
  • 2.5 M
  • 3 M
  • 3.5 M
  • 4 M
  • 4.5 M
  • 5 M
  • 5.5 M
  • 6 M
  • 6.5 M
  • 7 M
  • 7.5 M
  • 8 M
  • 8.5 M
  • 400
  • 500
  • 600
  • 700
  • 800
  • 900
  • 1 K
  • 1.2 K
  • 1.4 K
  • 1.6 K
  • 1.8 K
Maximum:
GBP
  • 400 K
  • 500 K
  • 600 K
  • 700 K
  • 800 K
  • 900 K
  • 1 M
  • 1.5 M
  • 2 M
  • 2.5 M
  • 3 M
  • 3.5 M
  • 4 M
  • 4.5 M
  • 5 M
  • 5.5 M
  • 6 M
  • 6.5 M
  • 7 M
  • 7.5 M
  • 8 M
  • 8.5 M
  • 400
  • 500
  • 600
  • 700
  • 800
  • 900
  • 1 K
  • 1.2 K
  • 1.4 K
  • 1.6 K
  • 1.8 K
GBP
  • 400 K
  • 500 K
  • 600 K
  • 700 K
  • 800 K
  • 900 K
  • 1 M
  • 1.5 M
  • 2 M
  • 2.5 M
  • 3 M
  • 3.5 M
  • 4 M
  • 4.5 M
  • 5 M
  • 5.5 M
  • 6 M
  • 6.5 M
  • 7 M
  • 7.5 M
  • 8 M
  • 8.5 M
  • 400
  • 500
  • 600
  • 700
  • 800
  • 900
  • 1 K
  • 1.2 K
  • 1.4 K
  • 1.6 K
  • 1.8 K
To
GBP
  • 400 K
  • 500 K
  • 600 K
  • 700 K
  • 800 K
  • 900 K
  • 1 M
  • 1.5 M
  • 2 M
  • 2.5 M
  • 3 M
  • 3.5 M
  • 4 M
  • 4.5 M
  • 5 M
  • 5.5 M
  • 6 M
  • 6.5 M
  • 7 M
  • 7.5 M
  • 8 M
  • 8.5 M
  • 400
  • 500
  • 600
  • 700
  • 800
  • 900
  • 1 K
  • 1.2 K
  • 1.4 K
  • 1.6 K
  • 1.8 K
Dated:
Oct 28, 2022
Read Time:
Topic:
Estate Agent

How To Market Your Property Portfolio On Linkedin

The first lesson to learn when you are turning to social media to help market your properties, the first thing you need to know is that LinkedIn is not Instagram. There is a whole different audience on LinkedIn.

That audience requires many different methods to attract members to your account and view your profile, etc. While you still need many of the same pieces of content, great writing, and great photos, you are writing to a more professional audience than a recreational one.

With that in mind, think about how the following information will help boost your visibility and bring more sales through this giant social media outlet.

Develop Strong Commercial Real Estate Linkedin Posts

Many LinkedIn members are looking for strong real estate investments. The members are part of the higher class in society, and they are not generally looking for residential homes to live in. They have them already.

What they want is something that they can invest in a good building that will bring them a good return on their investment. Commercial real estate is one of those few investments that can do just that.

To develop a strong commercial real estate post, you should be aware that many property developers (8 out of 10) use LinkedIn as their social media source of information.

That fact should help you develop a great marketing strategy to reach those investors and developers. When you know your target audience, it is easier to develop a strategy that will attract their attention and make them check out your services.

How To Grow Your Profile On Linkedin

This all starts at square one and by your choosing the right personal photo. Many LinkedIn members are professionals, and first impressions will influence their decision to work with you or not.

Here are some more tips to get a better profile on LinkedIn:

  • Add A Background Photo- This enhances your page and grabs people’s attention.
  • Be Creative In Your Headline- Don’t be boring and bland and use a job title.
  • Tell Your Story In The Summary- This will also grab your viewers’ attention and get them interested in you. The more they trust you, the easier it is for them to work with you.
  • Cut Out The Buzzwords- Describe yourself honestly without using the same words everyone else is using. Find unique words that help people see you.
  • Add New Links- Sync your profile with your address book. This allows LinkedIn to suggest more names for you to network with and connect to.
  • Select Your Skills- Pick the ones that are relevant to you and avoid putting a long list of skills on your profile. You do not want a wordy list.
  • List Your Services- This is supposed to be a new service by this social media outlet, and it is designed to broaden your visibility.
  • Have Former Clients And Co-Workers Provide Recommendations- This is better than endorsements as they are personal testimonies from those people who have worked with you in the past. This boost can help you gain sales.
  • Showcase Any Publications You Have Been A Part Of- This is an underused feature that can really boost your credibility and build more trust in your potential clients.
  • Share Top And Relevant Content- When people see you know what you are talking about, they can trust your judgment and work with you a lot better.

How To Market Your Linkedin Profile

Know Your Audience

LinkedIn is more for professionals, so you should have a very professional profile as well as great content that exhibits your thorough knowledge of real estate in the UK.

You are not just addressing regular home buyers but people who want to live in luxurious homes or make sound investments in different properties throughout the country.

Once you know your audience, then you can market your profile better.

Build Relationships With New Contacts

Keep searching for new ways to connect with professionals. Follow top journalists and industry experts and more than build that relationship till you are a part of their inner circle.

The more contacts you get, the more referrals can come your way.

Do Not Oversell Your Profile

Keep the sales pitch to a minimum and focus on good content, posting beautiful pictures, and so on. Be educational and informative but not salesy. You want content and photos that grab people’s interest, not drive them away.

The time for the sales pitch will come if you are patient enough. Also, direct that content to be relevant to your audience. You do not want to mention a high-rise apartment to a property developer.

And you do not want to bring bare land to the attention of someone looking for a commercial property to buy as an investment. Make sure your content is for your audience.

Find The Right Clients

This can be done if your profile and LinkedIn page are done just right. You do not want to spend a lot of time with those people who are merely time wasters. Make sure that your profile is marketed to the right people who know what they want and have the money to get it.

Create A Marketing Plan

This will provide you with direction and helps you monitor your marketing success or progress. Then if things are not working out, you can do a little investigating and see what needs to be tweaked or changed.

Some Final Words

When you want to use LinkedIn as a marketing tool, come to the professionals who know how to use it right. Our company has been in the estate marketing, buying, and selling business for over ten years.

We have the strategies to help you market your property through this social media outlet. Give our office a call today, and one of our professionals will walk you through some strategies that will enhance your profile.

When you want top results, you come to the best to get those results.

Not available