In today’s world, you need an edge. One of the ways to get that edge is to find a way to use different social media outlets. The posts you make can make or break your effort and either boost sales or cut them down.
There is a special way to use Instagram real estate posts. When you learn how to use this social media outlet right, you may find that your sales start to boom.
To find out how to use this medium correctly, just continue reading. You will find some great tips and pieces of advice to boost your career and sales through Instagram.
There are things you should and shouldn’t do when you turn to Instagram to help you make more sales. There is no special order to this list, but it is filled with tips to make sure you know what you are doing.
Many people use hashtags to search for specific home features. For example, if they are looking for a home with a nice garden, they may search using ‘greenhouse’ or similar gardening terms.
What this means is that you should not use a hashtag for every word in your Instagram ad. Pick the real keywords to begin with, a hashtag.
The more professional, the more people are likely to be attracted to you and those properties you want to sell. Make sure to link to your estate agency’s website.
What this means is take the time to see what your fellow agents are doing with their Instagram accounts. Make a note of what looks good and what looks bad. Then improve on the former and avoid doing the latter.
Instagram does allow for short videos, so make the most of that feature. Post a nice video showing key features of the homes you have listed. Videos help present the home in a very good light.
Nothing turns a potential client off than to see very bad, fuzzy photos that do not show the home well. Make sure your photos are professionally done and are very clear with lots of detail.
Nothing turns people off faster than a very sales-orientated post. Mix up your content and make the sales end on the lower end of the 100% scale. Treat your readers as more than a means to an end.
Once you realize that Instagram is used by young adults and teenagers, then you know which questions to ask yourself when you create your posts. Knowing your audience helps you avoid embarrassing situations where no one shows up to see what homes you are selling.
People want to see the real you and be treated in a very positive manner. Make sure to respond in a professional manner without insulting your visitors. Also, do not be robotic; show your human side a little, so they know they are meeting a live human being.
By Hiding, we mean that you do not cover the image with a lot of text or big letters in that text. Let people see the beauty of the home without it being marred by the written language.
You can promote your real estate business on Instagram and let everyone see the available rentals you have in your portfolio. Instagram is a great place to find younger renters who are looking for a nice home to move to.
Here is what you can do to attract their attention:
Detail the benefits and amenities of those properties you want to let out. Giving people firsthand knowledge helps them make a better rental decisions. Plus, you build a lot of trust by being honest about those properties.
Establish clear communication through the direct message system- Talking to prospective renters is a good way to convince them to change their home and move into your nicer apartments or flats.
You can answer all of their questions easier this way.
Use Professional Images- One of the best ways to convince renters to check out your available flats will be to show them those flats and apartments. Just use clear images without any obstructions and stage the rooms, so they get to see themselves living in that space.
Create Nice Stories To Be Found- Write some very interesting content that will attract different people to your account. Make sure to have content that shows a lifestyle that matches that home and its amenities.
The best way to market your product on Instagram is to follow the suggestions above. You want to be professional, provide great content and photos as well as engage your visitors so they will be more inclined to work with you.
The key is to present a complete package. Clear photos that display the beauty of the home, great content that helps not insults your readers, as well as communicating with them in a very human manner.
Just make sure your profile is very professional and has links to your agency’s website as well as other important websites your potential clients should know about.
When you are looking to showcase your home, give our office a call today. We have over 10 years of advertising different properties in the Greater London and UK area. We know what Instagram members are looking for.
Our experience will help you display your home in the best light. Then if you do not want to do it yourself, our agents are more than willing to take the listing and help you get your property sold or rented quickly.
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