Instagram Marketing Secrets For Real Estate Agents In The UK

Social media is everywhere, there are millions of users of different social media outlets and tapping into that market could boost an estate agent’s career. The key is to know how to do this option correctly.

Then don’t make the mistake that all social media outlets are the same. They all have the nuances that make them different. You cannot do a one-size fits all account and expect to have success.

Instagram is different from Facebook and needs those special tweaks to get your account seen by many users. Take a few minutes to find out about the marketing secrets you can use on this social media outlet.

Should I Make A Separate Instagram For Real Estate?

Yes, you should. When you are thinking of making this move, you need to realize that your personal account is not what you need to use. To get the right leads, you do need to set up a business account.

There are a few steps involved in doing this, they are as follows:

Tap the menu button and look for the settings icon
Tap the settings icon that brings up the menu you need
Go to ‘switch to business account’
You can connect your business Facebook page if you want
Add business details to your profile
Click on ‘done’.

That is all there is to set up a business account. Design the account to reflect the type of homes you sell. You want more extravagant photos for million-pound homes than you would have for a family home.

Once you make the switch you will have access to different features Instagram offers business people.

How To Get Real Estate Leads On Instagram

There are several methods you can use to gain more leads through Instagram. The key will be not to use Instagram only or flood it with photos.

This is not a promotional tool but a social media outlet and you can only go so far with promotion on this outlet.

Use Instagram Ads

This is paid to advertise and you have 3 options to choose from if you decide this option is worth it to you. The first option is the cost per click which averages between £0.50 to almost £1 per click.

The second is the Instagram cost per engagement and the cost here is up to £0.05. The third option is the cost per thousand impressions and which runs from £2.50 to £3.50.

Use Hashtags

This little device can get your homes in front of thousands of people. You just have to use those hashtags that are relevant to you. Some examples include #realestatefor sale, #realestateagent, or #housefor sale, and so on.

Do some keyword research to help get your account and photos seen by more people.

Post Photos

Be selective here. You do not need to post a photo for every angle of the house or its interior. Pick out a few of the best ones and post those. Some ideas of what to post include the following suggestions:

Unique interior design
Beautiful buildings/houses
Interesting homely features
Pictures of local scenery/buildings/events
Your team/office

Pick the ones with the best lighting, the best features, and that showcase the home the best.

Keep Your Account Updated

This is important as your visitors need to know that you are still active and still a member of Instagram. Create a posting schedule and stick to it. You want people to view what you have posted and then ask you questions. Also, if you are writing a blog with your account, make sure the content is top drawer and lets people know you know what you are talking about.

Network

Getting Instagram leads is not a one-way street. One of the best ways to get more interest and attract more people to your sales page is to go to their Instagram pages and like their work. Or comment on their photos, etc.

Showcase Yourself

Give your visitors something to read about you. They need to see that you are human and you can talk a little bit about yourself, and what successes you have had but do not be seen as a braggart.

Tell An Instagram Story

People are interested in stories, they like to read them when they are good. Tell a story about a specific house or difficult transaction but be honest, and creative and make it interesting.

Engage Your Visitors

Talk to them, ask questions, reply to comments, and more. You can also run contests, have a giveaway, and do other interesting activities to keep your visitors interested.

Instagram for estate agents pros & cons

Pros:

It is free
It requires a little time
Millions of people use it every day
You can show photos and videos
Use hashtags & keywords to get more people to know about your business
You can use it on your cell phone
You are able to enhance those photos and videos you post
You can add stories to make your site more interesting

Cons:

There is a lot of competition
You need to be creative to stand out from the crowd
Not good for Blackberry 0r Linux users
Can take a lot of time
You need to create a schedule and stick to it (not always easy when you are busy)

Be patient. It will take time to get known on Instagram and have people trust you enough to engage you for your real estate services.

Some Final Words

We at Real Estate Experts understand what it takes to be in the real estate business. We have been in this industry for over 10 years and have used Instagram successfully during that time.

When you want to generate leads, you need to go where the people are and Instagram is one social media outlet where there are lots of people. Call us today to see how we can help you to become an estate agent. We offer many different services that will make sure you get the most out of your real estate affairs

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Instagram Marketing Secrets For Real Estate Agents In The UK